Throwback Thursday: The Snough Box Newspaper

Willennar Genealogy Center’s collection is full of Throwback Thursday potential, so let’s get our #TBT on!

Is it too late to do an April Fool’s post?

I’m kidding! This post is no joke, I promise—but it is about one. On March 25, 1932, a group of students at the Auburn High School published a gag newspaper entitled The Snough Box, a play both on snuff-box and s’nough (or, it’s enough.)

Snough Box

The four-page paper is filled with puns, plays on words, and all kinds of other jokes. Many of them, unfortunately, are probably inside jokes, but there are others that are easy to understand without knowing much about the high school at the time. For example, the top right corner of each page is marked, not with page numbers, but with notes like “Paging Mr. Weathers,” or “Paging Mr. Schooley.” The date is consistently replaced with phrases such as “March Forward,” and “March Sideways.”

Snough Box Platform

The Snough Box Motto

Snough Box Fake Ad

Featured headlines and subheads included “Use Listerine Twice Before Every Meal,” “The Thick Plottens, Also Our Headaches,” and “Wanda Wanted to Leave Out This Story, But the Paper Must Print the News.”

The Snough Box also contains a number of fake ads for local businesses—most of which poke a little fun at the companies’ expense, like this one for W. Widney furnaces.

Though I imagine it was a hit with the students, the paper appears to have been a one-time publication, as judging by the note at the top of their staff list: “Published once by the students of Auburn High School. It s’nough.”

If anyone has heard of any later editions, however, we would certainly be curious to see them!

Want to see more? You can search our online photo database here, or head on over to the Genealogy Center’s official Facebook page.

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About Chelsea

I've been working at Willennar Genealogy Center for over two years now, and I've loved every minute of getting to learn more about the stories of DeKalb County and the surrounding area. I'm interested in all kinds of history, but I'm especially fond of the early film industry, old letters and journals, the DeKalb County Fair, and the Interurban line.
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