Willennar Genealogy Center’s collection is full of Throwback Thursday potential, so let’s get our #TBT on!
As you may know, there are quite a few post cards in the John Martin Smith Collection. Today, let’s take a look at one of the companies who manufactured these cards: the Auburn Post Card Company.
In 1910, the Whitten-Dennison Post Card Company picked up and moved from Maine to Auburn, Indiana, where they built a small factory on East Seventh Street which employed five women. In 1913, the company’s name was changed to the Auburn Post Card Manufacturing Company.
During what could be called the “golden era” of post cards—the early 1900s—the Auburn Post Card Mfg. Co. printed a variety of cards, but they were especially known for their “Blue Sky” designs, black-and-white picture post cards with a light blue sky printed over the top.
The company changed names and owners several times. In 1929, it became known as the Auburn Greeting Card Company, and in 1933, it was acquired by D. E. Messenger and renamed the Messenger Corporation. The company, now known as Messenger LLC, currently creates funeral stationery.
To see some of their post cards, click here and search for “Auburn Post Card Manufacturing Company.”