Throwback Thursday: The Auburn Post Card Company in the John Martin Smith Collection

Willennar Genealogy Center’s collection is full of Throwback Thursday potential, so let’s get our #TBT on!

As you may know, there are quite a few post cards in the John Martin Smith Collection. Today, let’s take a look at one of the companies who manufactured these cards: the Auburn Post Card Company.

Post Card Company

In 1910, the Whitten-Dennison Post Card Company picked up and moved from Maine to Auburn, Indiana, where they built a small factory on East Seventh Street which employed five women. In 1913, the company’s name was changed to the Auburn Post Card Manufacturing Company.

Blue Sky

During what could be called the “golden era” of post cards—the early 1900s—the Auburn Post Card Mfg. Co. printed a variety of cards, but they were especially known for their “Blue Sky” designs, black-and-white picture post cards with a light blue sky printed over the top.

Post Card Back

The company changed names and owners several times. In 1929, it became known as the Auburn Greeting Card Company, and in 1933, it was acquired by D. E. Messenger and renamed the Messenger Corporation. The company, now known as Messenger LLC, currently creates funeral stationery.

To see some of their post cards, click here and search for “Auburn Post Card Manufacturing Company.”


About Jenny

I am the Associate Director of Eckhart Public Library. My office is in the Administrative Annex, but I can often be found roaming the Eckhart Public Library Campus, performing acts of librarianship in every department! I love to read and learn about history. I'm also a huge fan of movies, TV and pop culture in general, and I love to read books of all types. Currently, I'm working my way around the romance section, with some historical fiction and graphic novels thrown in for variety! But you never know what I'm going to pick up next.
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One Response to Throwback Thursday: The Auburn Post Card Company in the John Martin Smith Collection

  1. Pingback: Throwback Thursday: The Auburn Elm | Charlie Chat

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